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Hello,

about 4 years of experience as a

Branding and Visual Designer

You can call me " Fern 🧸 "

I'm Atthama

a Branding & Visual Designer specializing in Brand Communication and Event Design, based in Bangkok, Thailand, with a focus on branding and graphic design. I graduated from the Faculty of Architecture at Kasetsart University, where I built a strong foundation in visual communication, spatial thinking, and design thinking.

I have professional experience working as a graphic designer within branding and internal communication teams, including designing visual systems and creative materials for large-scale corporate events. This experience has strengthened my understanding of brand identity and brand communication, as well as how visual design contributes to meaningful event experiences.

Reliability

Communication

Open-mindness

Adaptability

Creativity

Work Experience

Jun 2025 - Present

Freelance: Branding Designer & Self-Development

Focus: Brand Strategy & Identity Design Certification

Nov 2022 - Jun 2025

Media Designer - Internal Communication

AP Thailand PLC.

Internal Communication Design

Designed materials to increase employee engagement and aligned with brand strategy, delivering over 300 creative artworks per year.

Internal Branding

Developed visual assets for internal branding campaigns that reflect the company’s EVP: “Empower Living: ชีวิตดีๆ ที่เลือกเองได้”, helping employees connect with brand values such as Everything Digital, Independent Responsible Leaders, and Outward Mindset. Led 2-3 internal branding projects annually.

Event Communication & Environmental Graphics

Co-developed creative concepts and designed event materials in collaboration with internal teams and external agencies for major internal events, including:

- AP Staff Party (2023–2025) with 3,000+ participants

- BG Award Ceremonies (2023–2025) with 95-97% employee satisfaction scores

- AP Nexterday Talk (2023–2025) with 1,200+ views

Increased engagement metrics by 30–50% per event.

Cross-Department Collaboration

Worked closely with HR, PR, branding teams, and executives to ensure brand consistency across internal communications.

Sep 2021 - Oct 2022

Graphic Designer - Brand & Marketing Team

Sammakorn PCL.

Designed online and offline assets across various touchpoints (Signage design, digital, social media), delivering over 200 creative artworks per year.

Collaborated with the marketing team to develop campaign visuals, key visuals, and communication materials that support both brand positioning and business goals.

Contributed to brand identity development and help maintained consistency across internal and external communications.

Supported product launches, promotions, and seasonal campaigns through clear with cohesive visual storytelling.

Worked closely with cross-functional teams (e.g., Marketing, PR, Digital) to ensure brand consistency across all platforms.